American Coatings Show 2024

April 30 - May 2 | Indianapolis, IN | Booth 746

We look forward to seeing you at Sun Chemical's booth at ACS 2024!


We’re delighted to invite you to join us at American Coatings Show 2024, where we will be showcasing our latest innovations for the coatings market under the theme “Experience.Transformation”. Visit us to discover how you can leverage our broad range of solutions in pigments, polymers and additives to transform your business.


Stand Highlights will include:

On the road to a golden tomorrow with Sun Chemical effect pigments


Paliocrom® aluminum effects are the ideal choice for golden to red premium colors in modern automotive and high-performance industrial coatings. At this years’ American Coatings Show Sun Chemical will feature the new launch grades Paliocrom Brilliant Ruby EH 5050 (L 3558) and Paliocrom® Satin Gold EH 3607 (L 2138). In addition to color space expansion and digital styling inspirations, latest product carbon footprint calculations for the established Paliocrom® product family and for our USA sourced natural mica will be presented.


Paliocrom Brilliant Ruby EH 5050 (L 3558)


With the launch of Paliocrom Brilliant Ruby EH 5050 (L 3558) Sun Chemical introduces the most bluish red effect pigment based on iron-oxide coated aluminum flakes of the silver-dollar type for modern automotive and high-performance industrial coatings. The new grade is suitable for both solvent-borne and water-borne systems and combines extraordinary hiding power with high brilliance and lightness.


Paliocrom® Satin Gold EH 3607 (L 2138)


Paliocrom® Satin Gold EH 3607 (L 2138) is a mid-shade golden aluminum-based effect pigment with distinct satin character, high chroma and extremely smooth appearance. It delivers unique color travel, excellent gloss levels and allows for thin film thickness of automotive basecoats due to its small particle size. With the launch of this new grade the universal satin effect is now available in the form of a propylene glycol slurry.


Natural Mica from Hartwell, USA


Ensuring full transparency, we source natural mica for our high-quality effect pigments brands using fully ethical, traceable, and environmentally friendly processes. Find out how you can rely on our traceable supply chain ensuring ethical working practices and environmentally friendly sourcing in Hartwell, USA, including the latest product carbon footprint calculations for natural mica from Hartwell.


Color digitalization and inspiration


Gain inspiration from our latest trend program for automotive coatings and dive into 3D digital renderings of new effect stylings! Visit our booth for a presentation and learn how the full digital access to our product portfolio not only includes technical data sheets, guiding formulations or product carbon footprints but also realistic coloristic representations and inspiring trend formulations.


Bluepur. Polyurethane dispersion


Series of solvent free waterborne polyurethane dispersion. Bluepur family keeps products with different technical features that allow to operate on different sectors like wood flooring, industrial wood finish, DIY, textile and building and construction.




Series of polyisocyanates with monomer content lower than 0.1%, like aliphatic trimers, TDI adducts, TDI trimers, TDI/HDI trimers, moisture curing prepolymers and TDI terminated prepolymers. Products of Polurgreen line are used for a wide range of applications like industrial wood finish, industrial coatings, coatings for automotive, products for building and construction, sealant and adhesives.


Hydran GP. Polyurethane resin


Environment-friendly waterborne polyurethane resins. These resins have a higher solid content than conventional water-based polyurethane resins and contain no amines, which allow customers to shorten processing times and minimize odors while reducing greenhouse gas emissions and volatile organic compounds. This series is available globally and is suitable for a range of applications, including artificial leather, coatings and adhesives.


Burnock PE2133


Burnock PE2133 is a diluted branched polyester polyol, comprising 80% butyl acetate, renowned for its exceptional compatibility with diverse resin types. This additive enhances flexibility and gloss in formulations without compromising adhesion to the primary resin. It seamlessly integrates into both 1k and 2k systems, allowing crosslinking with polyisocyanates and amino resins. Primarily serving industrial and automotive coatings, Burnock PE2133 is a versatile solution for improving coating performance.


Register for the American Coatings Show 2024